Shakaila Forbes-Bell is the first Black person in the world to earn a master’s degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour, and the self-concept of young Black women. She has worked with global brands to unpack the psychological impact of style and beauty. Her work has been published in Vogue, Marie Claire UK, i-D, The Times and Sunday Times Style, and Grazia. She has worked with and provided psychologically focused PR, branding and marketing advice to international brands including Next, Afterpay, Tu Clothing and Stylist. Big Dress Energy is her first book.